The Best SEO Newsletters

There’s no better way to stay up to date on the most important, impactful changes in the SEO industry than subscribing to a good SEO newsletter. Browse the list below and zero-in on what you’re specifically looking for. Click through for an in-depth review.

I. The Must-Subscribes (News & High-Level Strategy)

The essential pulse of SEO news, trends, and strategic thinking.

  1. #SEOFOMO (Aleyda Solis): The definitive weekly roundup of everything important in SEO.
  2. The Growth Memo (Kevin Indig): In-depth weekly essays on the intersection of SEO, content, and growth.
  3. Search Engine Roundtable (Barry Schwartz): The daily firehose for algorithm updates and Google tests.
  4. Rank Theory (Sean Markey): Sharp, strategic insights for in-house and enterprise SEOs.
  5. SEO for Lunch (Nick LeRoy): A perfectly curated weekly digest of the most important news.
  6. WTF is SEO? (Jessie Willms & Shelby Blackley): An excellent newsletter that breaks down complex topics in a fun, accessible way.
  7. The SEO Newsletter: seo.beehiiv.com, a weekly email that respects your time and shows your the most important SEO news.

II. Advanced & Technical SEO

For practitioners focused on tactics, testing, and the technical details.

  1. SEO Notebook (Steve Toth): Actionable, clever, and tested SEO tactics delivered via Google Docs.
  2. G-Squared Interactive (Glenn Gabe): Deep-dive analysis and case studies on Google’s core updates.
  3. SearchPilot Newsletter (Will Critchlow & Tom Anthony): Data-driven insights from SEO A/B testing.
  4. Zyppy SEO (Cyrus Shepard): Actionable tips, data from experiments, and clear advice on modern SEO.
  5. Brodie Clark’s SEO Newsletter: Uncovers unique insights into Google’s SERP features and visual changes.
  6. Lumar (formerly Deepcrawl): Excellent content for enterprise-level technical SEO, focusing on website health and scalability.
  7. OMFGSEO (James van den Burg): Visually-driven technical SEO guides and tips that are easy to understand.

III. Content, Link Building & Digital PR

Essential reading for creating content that ranks, earns links, and builds authority.

  1. Siege Media Newsletter (Ross Hudgens & Team): Actionable advice on content marketing and SEO with great examples.
  2. Aira’s Newsletter: Insights on digital PR, creative link building, and content strategy.
  3. The Animalz Newsletter: High-level content strategy advice, primarily for B2B and SaaS.
  4. SparkToro (Rand Fishkin): Crucial insights on audience research to inform content and SEO strategy.
  5. Rise at Seven: The go-to source for creative, headline-grabbing digital PR and link-building campaigns.
  6. Clearscope’s Newsletter: Excellent advice on content optimization and writing for search intent.
  7. Reboot Online: Known for their SEO experiments and data-backed digital PR studies.

IV. Local & E-commerce SEO

Niche-specific newsletters from the leading experts in local and e-commerce search.

  1. BrightLocal’s “Local Pack”: The weekly go-to for all news, tips, and trends in local SEO.
  2. Whitespark (Darren Shaw & Team): Expert insights on local search ranking factors and Google Business Profile.
  3. Sterling Sky (Joy Hawkins & Team): Practical and investigative work on what’s actually working in local search.
  4. Ecommerce SEO Newsletter (Practical Ecommerce): Curated advice for the challenges of driving organic traffic to online stores.

V. Insights from Agencies & Top Consultants

Commentary and analysis from respected individual practitioners and their agencies.

  1. Marie Haynes’ Search News: The authority on E-E-A-T, helpfulness, and algorithm updates.
  2. Lily Ray’s SEO & E-A-T Newsletter: Expert commentary on topical authority and content quality.
  3. SEO Things (Azeem Ahmad): A well-curated weekly newsletter rounding up top resources with insightful commentary.
  4. iPullRank’s “The Pull” (Michael King): Thought-provoking content on enterprise SEO and marketing technology.
  5. Traffic Think Tank (Public Newsletter): Shares valuable articles and discussions from the respected private SEO community.
  6. The Gray Dot Company: Focuses on holistic SEO and building a “total digital presence.”
  7. SEOSLY (Olga Zarr): A very active newsletter with tons of actionable SEO tips, guides, and audits.
  8. Eli Schwartz’s Newsletter: High-level strategic thoughts on product-led SEO and growth.
  9. SEO MBA (Tom Critchlow): Focuses on the executive side of SEO—strategy, communication, and proving value.

VI. Broader Marketing & Growth with an SEO Angle

Newsletters that cover broader marketing but consistently provide value for SEOs.

  1. Stacked Marketer: A daily curated newsletter covering not just SEO, but PPC, social, and content marketing news and tactics. Highly recommended.
  2. Marketing Brew: A fun, quick daily read on the biggest stories happening across the marketing world.
  3. The Hustle: Daily tech and business news that often covers trends relevant to search and digital platforms.
  4. The Website Flip: A niche newsletter focused on the business of buying and selling websites, where SEO due diligence is paramount.

VII. Major Platform & News Outlets

Reliable and consistent newsletters from the industry’s largest publications and tool providers.

  1. Search Engine Land: Daily news and analysis covering all aspects of search marketing.
  2. Search Engine Journal: A daily mix of news, guides, and opinion pieces.
  3. Ahrefs’ Weekly Digest: A roundup of their data-driven blog posts on keywords, content, and links.
  4. Semrush Blog Newsletter: Regular updates and how-to guides covering a broad spectrum of SEO.
  5. The Moz Top 10: The classic semi-monthly curated list of the ten most valuable articles in search marketing.