Growth Memo

Signup Page URL: https://www.growth-memo.com

Core Information

Author: Kevin Indig 

Author’s Credentials/Background:

  • Kevin Indig has spent ~10 years as an operator and leader at fast-growing companies including Shopify, G2, Atlassian. 
  • Since mid-2022, he has been an independent advisor to hypergrowth startups such as Reddit, Ramp, Bounce, Snapchat, Dropbox, Toast, Nextdoor. 
  • He is an angel investor and international speaker. 

Newsletter’s Tagline / USP:

Growth Memo distills rigorous, data-driven research on SEO and organic growth into clear, actionable frameworks that empower senior marketers to make strategic decisions in an AI‐driven search landscape. 

Content & Audience

Primary Focus / Niche:

  • SEO (Search Engine Optimization) and organic growth. 
  • How AI and AI-driven search / “AI overviews” impacts SEO and organic visibility. 

Topics Commonly Covered:

  • Deep data-driven research, frameworks, case studies. 
  • Product-led SEO, marketplace SEO, international SEO. 
  • AI impact, SERP features, topical authority, growth intelligence. 

Target Audience:

  • Senior marketers, growth leaders, heads of SEO / organic growth. 
  • People who need strategic insights (not just tactics), especially in SEO/growth + AI. 

Content Format (e.g., long-form, curated links):

  • Primarily long-form essays / deep dives / frameworks. 
  • Some curated “briefs” (Growth Intelligence Briefs). 
  • Premium content includes “Verified Deep Dives” in companies. 

Tone and Voice:

  • Data-driven, analytical. 
  • Strategic, actionable. 
  • Formal but accessible to marketing professionals.

Logistics & Cost

Publishing Frequency:

  • Once per week (ish)

Cost: (Free / Paid / Freemium):

  • Freemium model. Some content is free; Premium subscription for deeper insights. 

If Paid, Price and Premium Features:

  • Price: US$15/month (or US$150/year for Premium) for Growth Memo Premium. 
  • Premium Features include:
    1. Verified Deep Dives: deep analysis of companies scaling via organic growth (SEO + CRO + product led growth). 
    2. Monthly Live Sessions (video calls 60 minutes) for paying subscribers: includes 30-min Q&A with Kevin Indig, synthesis of research, critical news. 
    3. Slide decks, concise email summaries, access to session recordings. 

Proof & Examples

Number of Subscribers (if stated):

  • Over 21,000 subscribers. 

Notable Testimonials:

  • Barry Adams: “Kevin’s insights into the intricacies of SEO and growth marketing are second-to-none. Every edition of his newsletter contains valuable nuggets to learn from.” 
  • Casandra Campbell: “Advanced content on organic growth with an eye to the future.” 
  • Kirkland Gee: “The best case studies and data deep-dives on organic growth marketing in the business.” 

Link to Archives / Past Issues:

  • Yes: there is an Archive page listing past issues. 

Sample Titles of Past Issues:

  1. Growth Intelligence Brief #6 — The impact of Chat GPT-5, Perplexity ranking factors and how Google’s Web Guide works 
  2. Is AI cutting into your SEO conversions? 
  3. Google E-commerce SERP Features 2025 vs 2024 
  4. Growth Intelligence Brief #5 — No one clicks on AI sources, Queries are getting longer, the browser wars return, who won/lost H1 in SEO? and an update on my annual predictions 
  5. AI Halftime Report H1 2025 — Exclusive interview about the publisher lawsuit, exclusive data on the confidence of AI trackers, AI Overviews, AI Mode and how to upskill